Business Psychology
Bachelor
Do you find it exciting to analyze people’s experiences and behaviors in economic, social, and business contexts? Would you like to be able to identify and predict psychological correlations?
Then Business Psychology (B.Sc.) might be the right study program for you. You will learn to understand the connections between business, innovation, and sustainability. This study program focuses on the psychological drivers of sustainable social and economic change.
Please note: The bachelor’s program can only be studied in German and is not available in English.
During your studies, you will learn to combine psychology with business and management aspects. This opens up a wide range of job opportunities in business psychology. In particular, the focus on sustainability will allow you to quickly gain a foothold in the digital-sustainable professional world.
After studying Business Psychology (B.Sc.), you will be qualified for various professions in business, management, or marketing. You can work in business psychology with the police, in municipal institutions, or in the field of business psychology and leadership.
The sustainable approach of the study program opens many doors for you. You can shape the future of sustainable companies or use your knowledge to support other companies on their path to sustainability.
Professional fields with great prospects are, for example:
Your bachelor’s program in Business Psychology qualifies you for a master’s program. Would you like to deepen your knowledge and sharpen your skills? Then take a look at our master’s programs!
Please note: The master’s programs can only be studied in German and are not available in English.
Your bachelor’s program in Business Psychology in Vienna is practical and future-oriented. The sustainable aspect of the study program is reflected in all modules and courses. You will gain knowledge in economic, psychological, and social theory, network with renowned business partners and put what you have learned into practice. Digitalization and innovation are also an important part of the program, which is reflected in every module.
Charlotte Fresenius Privatuniversität is part of the Hochschule Fresenius education network. We follow the educational tradition of our sister university. For more than 170 years, we have been offering high-quality educational programs in this tradition. This enables us to offer you a Business Psychology (B.Sc.) program of the highest quality and with excellent career prospects.
The first two semesters are dedicated to the basics of business administration, psychology, and business psychology. In addition to clinical psychology, you will also learn about communication psychology and the basics of statistics over the course of your studies.
In the fourth and fifth semesters, you will choose two out of four majors so that you can design your Business Psychology (B.Sc.) program in the way that is most interesting to you. In your final semester, you will also choose one out of four elective modules in which you would like to specialize.
In the fourth and fifth semesters, you choose two out of four specializations in which you can deepen your knowledge:
Whether it’s human resources, business organization, digitalization models, or media psychology, you will find your personal favorite specialization in the Business Psychology (B.Sc.) bachelor’s program. This makes your studies more dynamic and completely tailored to your needs.
In your final semester, you will have another choice to make, since you can select one out of four compulsory elective modules:
Your Business Psychology (B.Sc.) studies in Vienna include a practical module in which you can apply the knowledge you have learned in practice.
Would you like to take your studies to a higher level and study internationally? Thanks to the cooperation with the University of Westminster, London, you can go to England for one or two semesters. There, you will study at the Westminster School of Business at the central Marylebone Campus.
Thus, you will have the opportunity to complete a double degree. This means that you spend the fourth and fifth semester in London, complete your English bachelor’s program there and then complete your final semester in Vienna.
The double degree program will start in 2024.
If you have any further questions about studying abroad, please get in touch with your study advice team.
Download the curriculum and find out which modules are available during your studies.
We explain what you need to start your Business Psychology bachelor’s program at Charlotte Fresenius Privatuniversität and how the application process works.
Please note: Charlotte Fresenius Privatuniversität is currently not offering any study programs in English. All our programs are taught in German.
