Sustainability Marketing & Leadership
Master
For us, marketing does not mean simply selling products. For us, marketing means managing a company comprehensively according to customer requirements. Would you like to take on responsibility and contribute to making the business world a better place? Are you interested in managing companies sustainably from a customer perspective? Then the Sustainability Marketing & Leadership (M.Sc., currently being accredited) is just right for you!
If you opt for the master’s program of Sustainability Marketing & Leadership you are ready to change the world sustainably. Please note: The bachelor’s program can only be studied in German and is not available in English.
With the consecutive master’s program Sustainability Marketing & Leadership (M.Sc.), you will deepen your existing business knowledge, expand your expertise in digitalization, and place a clear focus on sustainability. With your comprehensive marketing and management know-how and your specialization in sustainable leadership, you will have many career opportunities in the professional world.
Nowadays, businesses become more and more dependent on experts in the field of sustainability. Thanks to your studies in sustainability management and marketing, you will understand how to consult companies against the backdrop of social, ecological, and economic challenges, recognize the needs of the market and develop concepts for sustainable corporate policy.
Here are some of the areas you might want to work in:
You could also start your own business in the sustainability sector.
Would you like to gain even more insight into sustainability management and marketing? After completing your master’s degree, you can also take up a doctorate.
In your practice-oriented and interdisciplinary master’s study program, you will expand your existing knowledge in the areas of marketing, leadership, and business administration. You will focus on a holistic approach to sustainability in business and society.
You will start your master’s program by deepening your skills in the areas of sustainable management, marketing, sustainable leadership, and corporate social responsibility. In addition, you will study empirical research methods. In the third semester, you will attend courses on sustainability aspects in digital transformation, in which you will gain specialist knowledge for your future professional life.
In your sustainability studies, you will not only learn how to set up companies sustainably, but also how to manage them. With the Sustainability Marketing & Leadership (M.Sc.) study program, you will also expand your understanding of management and marketing and take an in-depth look at economic business models.
Here, you can download the curriculum.
In the fourth semester, you can choose two compulsory elective modules, i.e. 1 out of 3 program-specific and 1 out 3 interdisciplinary modules: • Neuromarketing and Nudging • Corporate Social Responsibility • Behavioural Decision Making • Conflict Management and Mediation (interdisciplinary) • Voluntary work (interdisciplinary) • European integration (interdisciplinary)
You can decide which courses you would like to take for your specific study program and what you would like to learn interdisciplinary. This allows you to design your master’s program individually and choose exactly what suits your interests.
Although internships are not part of your curriculum, you can start your professional career already in the fourth semester. This can be done alongside your online elective modules and your master’s thesis. The master’s program is generally practice-oriented and also offers you the opportunity to travel to New York for Master’s Week during the semester break to complete your modules there.
Download the curriculum and find out which modules are available during your studies.
We explain what you need to start your Sustainability Marketing & Leadership (M.Sc.) master’s program at Charlotte Fresenius Privatuniversität and how the application process works.
Please note: Charlotte Fresenius Privatuniversität is currently not offering any study programs in English. All our programs are taught in German.
